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Boston’s “Meet Me In The City” tourism campaign

Consider this your sign to shop and support businesses downtown.

People walking down sidewalk across from Tatte in Boston

We’re making our way downtown for the holidays.

Mayor Wu recently announced a new tourism initiative called “Meet Me in the City,” aiming to bring Bostonians and tourists alike to local businesses + special events during the holiday season.

The campaign builds on the relaunched PLAN: Downtown and a reimagined future for our city’s downtown area.

With both new events and familiar traditions on the agenda, the city is sharing holiday highlights like the Urban Nutcracker, the annual First Night New Year’s Eve celebration + the Fenway Bowl.

Pro tip: Check out our guide to winter happenings for even more holiday fun in Boston.