Boston’s “Meet Me In The City” tourism campaign

Consider this your sign to shop and support businesses downtown.

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We’re making our way downtown for the holidays.

Photo by @bostonsbrownie

Mayor Wu recently announced a new tourism initiative called “Meet Me in the City,” aiming to bring Bostonians and tourists alike to local businesses + special events during the holiday season.

The campaign builds on the relaunched PLAN: Downtown and a reimagined future for our city’s downtown area.

With both new events and familiar traditions on the agenda, the city is sharing holiday highlights like the Urban Nutcracker , the annual First Night New Year’s Eve celebration + the Fenway Bowl .

Pro tip: Check out our guide to winter happenings for even more holiday fun in Boston.

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Sara is a Massachusetts native and Boston University alumna based in Somerville, MA. She has previously written for Static Media, Pure Wander Travel Blog, and South Shore Home, Life & Style Magazine. You can catch her dropping way too much money at local indie bookstores around Boston.