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Boston’s new tourism campaign 👀

We’d have to agree that “Boston never gets old.”

Aerial shot of the Boston Public Garden and skyline

Hot off the presses: a fresh new pitch for Boston.

Photo by @oschapov

The Greater Boston Convention and Visitor’s Bureau has officially re-branded as Meet Boston. With a new name comes a new campaign. The tagline? “Boston never gets old.”

“Boston makes history but, even now, more than two centuries after sparking the fight for American independence, we’re still forging our identity,” reads the announcement post. “We were founded, but have never settled.

Part of the push to give Boston a new reputation? Becoming more inclusive of our city’s 23 neighborhoods.

This change comes just two weeks after the organization announced a “Meet Me in the City” tourism campaign with Mayor Wu, aimed at bringing more Bostonians and visitors to holiday events.

We want to know: what do you think of the campaign’s tagline? Tell us your thoughts — bonus points if you share other ideas for slogans that could fit Boston.

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